$ jq '.[] | [.company, .phone, .address] | join("|")' sample_nows.json
Pro TIP : Export this result > output.txt and Import to db using bulk import tools like bcp, load data infile
$ jq '.[] | [.name.first, .name.last]' sample_nows.json
(returns as list / array)
$ jq '.[].name.first, .[].name.last' sample_nows.json
(returns line by line )