# Other V's

**Value**: What value does that data add to business/customers?

**Visualization**: How to represent the collected data so it makes sense.

**Viability**: Is it viable to make production-ready / for sustainability?

**Virality**: Does it convey the message when it goes viral? For example when tweeted vs. sent as a Message vs. Instagram Post.

**Version**: Will there be one or do you need one? Versioning costs $, if loss of data is not going to affect it, then no need to spend money.

**Validity**: How long is the data valid? Zoom usage was high during the pandemic, does it mean it's going to be high forever or will it change later?


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