Data Warehousing
  • Data Warehousing
  • Readme
  • Fundamentals
    • Terms to Know
    • Jobs
    • Skills needed for DW developer
    • Application Tiers
    • Operational Database
    • What is a Data Warehouse
      • Typical Data Architecture
      • Problem Statement
      • Features of Data Warehouse
      • Need for Data Warehouse
      • Current State of the Art
    • Activities of Data Science
    • Types of Data
    • Data Storage Systems
    • Data Warehouse 1980 - Current
    • Data Warehouse vs Data Mart
    • Data Warehouse Architecture
      • Top-Down Approach
      • Bottom-Up Approach
    • Data Warehouse Characteristic
      • Subject Oriented
      • Integrated
      • Time Variant
      • Non Volatile
    • Tools
    • Cloud vs On-Premise
    • Steps to design a Data Warehouse
      • Gather Requirements
      • Environment
      • Data Modeling
      • Choosing ETL / ELT Solution
      • Online Analytic Processing
      • Front End
      • Query Optimization
    • Dataset Examples
    • Thoughts on some data
  • RDBMS
    • Data Model
      • Entity Relationship Model
      • Attributes
      • Keys
      • Transaction
      • ACID
    • Online vs Batch
    • DSL vs GPL
    • Connect to Elvis
    • SQL Concepts
      • Basic Select - 1
      • Basic Select - 2
      • UNION Operators
      • Wild Cards & Distinct
      • Group By & Having
      • Sub Queries
      • Derived Tables
      • Views
    • Practice using SQLBolt
  • Cloud
    • Overview
    • Types of Cloud Services
    • Challenges of Cloud Computing
    • AWS
      • AWS Global Infrastructure
      • EC2
      • S3
      • IAM
    • Terraform
  • Spark - Databricks
    • Storage Formats
    • File Formats
    • Medallion Architecture
    • Delta
  • Data Warehousing Concepts
    • Dimensional Modelling
      • Star Schema
      • Galaxy Schema
      • Snowflake Schema
      • Starflake Schema
      • Star vs Snowflake
      • GRAIN
      • Multi-Fact Star Schema
      • Vertabelo Tool
    • Dimension - Fact
    • Sample Excercise
    • Keys
      • Why Surrogate Keys are Important
    • More Examples
    • Master Data Management
    • Steps of Dimensional Modeling
    • Types of Dimensions
      • Date Dimension Table
      • Degenerate Dimension
      • Junk Dimension
      • Static Dimension
      • Conformed Dimensions
      • Slowly Changing Dimensions
        • SCD - Type 0
        • SCD - Type 1
        • SCD - Type 2
        • SCD - Type 3
        • SCD - Type 4
        • SCD - Type 6
        • SCD - Type 5 - Fun Fact
      • Role Playing Dimension
      • Conformed vs Role Playing
      • Shrunken Dimension
      • Swappable Dimension
      • Step Dimension
    • Types of Facts
      • Factless Fact Table
      • Transaction Fact
      • Periodic Fact
      • Accumulating Snapshot Fact Table
      • Transaction vs Periodic vs Accumulating
      • Additive, Semi-Additive, Non-Additive
      • Periodic Snapshot vs Additive
      • Conformed Fact
    • Sample Data Architecture Diagram
    • Data Pipeline Models
    • New DW Concepts
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  1. Fundamentals
  2. What is a Data Warehouse

Need for Data Warehouse

Amazon CEO wants to know the sales of the new Kindle Scribe reader they launched this year compared to other eReaders in the next 30 mins.

Where do we look for this info?

  • Transactional databases use every resource to serve customers. Querying on them may slow down a customer's request.

  • Also, they are Live databases. So they may or may not have historical data.

  • Chances are data format may differ for each region/country in which Amazon is doing business in.

It's not just Amazon; it's everywhere.

  • Airlines

  • Bank Transactions / ATM transactions

  • Restaurant chains, and so on.

Companies will have multiple databases that are not linked with each other for specific reasons.

  • Sales Database

  • Customer Service Database

  • Marketing Database

  • Inventory Database

  • Human Resources Database

There is no reason for linking HR data to Sales data, but the CFO might need this info for budgeting.

Fun Qn: How many times have you received Marketing mail/email from the same company you have an account with?

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Last updated 2 years ago